Curriculum Vitae

AngelVU_2

I am a PhD in economics, researcher, lecturer and consultant specialized in Digital Economy and Marketing.

In my research, I combine theory with quantitative analysis to study the processes of adoption and use of information and communication technologies by individuals and households. I have a versatile profile, academically and professionally, which allows me to develop research and teaching in dynamic environments and areas such as Digital Economy, E-commerce, Marketing, and Quantitative Analysis applied to the economy and business.

Education

Formal Education

  • Ph.D. in Economics from Universidad Complutense de Madrid (UCM).
    Thesis: “Quantitative models of adoption and use of ICT in Spain”. Advisor: Professor Teodosio Pérez Amaral, Ph.D.
    2014 – 2019
  • Master’s in E-commerce (UCM)
    2013 – 2014
  • Master’s in Telecommunications Management from the Universidad Politénica de Madrid. (ETSIT – UPM)
    2009 – 2010
  • Bachelor in Business Administration (UCM)
    2001 – 2008

(Accredited as Assistant Professor by the Spanish National Agency for Quality Assessment and Accreditation)

Continuing Education

  • Machine Learning tolls for Economists. CEMFI, Madrid.
  • Data visualization & Analyzing Panel Data in STATA. Timberlake Consulting.
  • Data Science Avanzado con Spark y Python. Afi Escuela de Finanzas.
  • Google Analytics Certification Course.
  • Tackling de challenge of Big Data. (MIT – Professional Education).
  • Customer Analytics. University of Pennsylvania – Coursera.
  • Introduction to Big Data. Universidad de California, San Diego – Coursera.
  • Machine Learning. BIGML. Valencian Summer School 2016.
  • The Big Data Toolbox. Johns Hopkins University – Coursera.
  • Big Data. Doctorate Course in Mathematical Engineering. UCM
  • Digital Marketing. Specialized course. IAB – Google
  • Digital Marketing. Quirk – Stellenbosch University
  • English (Csim – UCM.) and English for business (UCM). Current level ~ C1

Advertising, Quality, Finance, Advanced Office Automation, Web, CMSs, Cloud, etc.

Publications

  • E-commerce by individuals in Spain using panel data 2008–2016. Telecommunications Policy, 44, Issue 4; con Pérez-Amaral, T., Garín-Muñoz, T., Herguera García, I. y R. López. (2020). https://doi.org/10.1016/j.telpol.2019.101888
  • Adoption of e-commerce by individuals: Evidence from Spain using pooled data 2008-2017. Capítulo del libro Applied Economics in the Digital Era. Palgrave Macmillan; con López, R & Pérez-Amaral, T. (2020). https://doi.org/10.1007/978-3-030-40601-1_4
  • Models of individual adoption of eCommerce, eBanking and eGovernment in Spain. Telecommunications Policy, 42; con Garín-Muñoz, T., Pérez-Amaral, T. y R. López. (2019). https://doi.org/10.1016/j.telpol.2018.01.002
  • Drivers and barriers to cross-border e-commerce: evidence from Spanish individual behaviour. Telecommunications Policy, 42, 6, Págs. 464-473; con Pérez-Amaral, T., Garín-Muñoz, T., Herguera García, I. y R. López. (2018). https://doi.org/10.1016/j.telpol.2018.03.006
  • Big Data: Witnessing the Birth of a New Discipline. Global Journal of Technology and Optimization; with Pérez-Amaral, T. y C. Gijón. (2016). https://doi.org/10.4172/2229-8711.S1112

Congresses, Seminars, and Events

  • III Workshop of the Spanish Macroeconomics Network, 2020. Participation in the organization.
  • Competitive dynamics in telecom markets, 2019. Participation in the organization.
  • 30th European Regional Conference of the International Telecommunications Society. International Telecommunication Society. Helsinki, Finlandia. Ecommerce and digital divide in Spain using individual panel data 2008-2016. With Pérez-Amaral, T., Garín-Muñoz, T., Herguera García, I. y R. López. 2019. Speaker.
  • ICAE-PhD Candidate Seminar. Madrid-Spain. Adoption of e-commerce by individuals: Evidence from Spain using pooled data 2008-2017. With Pérez-Amaral, T., Garín-Muñoz, T., Herguera García, I. y R. López. 2019.
  • Spectrum 5.0: Policy choices for 5G Deployment, 2019. Participation in the organization.
  • 29th European Regional ITS Conference. International Telecommunication Society. Trento–Italia. Seminar: Adoption and expenditure on e-commerce: Evidence from pool and panel data in Spain. With Pérez-Amaral, T., Garín-Muñoz, T., Herguera García, I. y R. López. 2018. Speaker.
  • ICAE-PhD Student Workshop. Madrid-Spain. Drivers and barriers to cross-border e-commerce: evidence from Spanish individual behaviour. With Pérez-Amaral, T., Garín-Muñoz, T., Herguera García, I. y R. López. 2018. Speaker.
  • 28th European Regional Conference of the International Telecommunications Society. International Telecommunications Society. Passau, Germany. Models of individual cross border online purchases: The case of Spain. With Pérez-Amaral, T., R. López. y C. Gijón. 2017. Speaker.
  • 27th European Regional Conference of the International Telecommunications Society. International Telecommunications Society. Cambridge, United Kingdom. With Pérez-Amaral, T., R. López. y C. Gijón. 2016. Speaker.
  • 26th European Regional ITS Conference. International Telecommunication Society. El Escorial – Madrid España. Seminar: ‘Big Data in Spain’. With Pérez-Amaral, T. y C. Gijón. 2015. Speaker.
  • Winner Project of the First Prize of the Global Urban Datafest

Participation in Competitive Projects

  • Project framed in the National R&DPlan, call 2019 : PID2019-107161GB-C32, 2020-2023.
  • Project: “Markets, Innovation and Environment” (H2019/ HUM- 5859, MIMA- CM) 2020-2022. Participants: IPP (CSIC), CEMFI, UC3M, UCM and others associated researchers. https://mima-cm.eu/
  • Project: “Finance, Innovation and Strategies: Economic Analysis of Business Productivity and its Determinants” (PRODECON-CM) 2016-2018. Participants: UCM, CEMFI, IPP (CSIC) and others associated researchers. http://www.prodecon-cm.com/

Academic Activity

  • Postdoctoral Researcher – Universidad Complutense de Madrid
    2020 – currently
    Related to a project funded by the Ministry of Economy. Grant linked to the project “Technology, Human Capital. Innovation and Trade”. Professor Luis Puch, Ph.D lead the project.
    Responsibilities: Research and Teaching.
  • Researcher at Instituto Complutense de Análisis Económico – ICAE-UCM
    2017 – currently
    Researcher.
  • Predoctoral Researcher – Universidad Complutense de Madrid
    2018 – 2019
    Related to a project funded by the Ministry of Economy. Grant linked to the project “Technology, Human Capital. Innovation and Trade”. Professor Luis Puch, Ph.D lead the project.
    Responsibilities: research and collaboration with teaching activities.
    Thesis: “Quantitative models of adoption and use of ICT in Spain”. Advisor: Professor Teodosio Pérez Amaral, Ph.D. Dissertation: November 20, 2019.
  • Trainer and Tutor – Instituto Superior de Estudios Empresariales – CEOE
    2014 – 2016
    • Face-to-face trainer of the Entrepreneurship course.
    • Training areas: Strategic analysis and business models, Marketing and E-commerce, Operations and Human Resources, Accounting and Finance, Project management and Project Evaluation.
    • Online course tutoring.
    • Advice and support to the members of the tutoring team.

Consultancy

  • Executive Editor and Digital Management of the economics blog “Nada es Gratis
    2019 – currently
    “Nada es Gratis” is one of the most relevant economics blogs written in Spanish on the national and international scene. With a monthly average of more than 100,000 users and about 230,000-page visits per month.
    Among my functions is the coordination with editors and collaborators, academic economists who develop first-rate research in their respective areas.
  • Instituto Complutense de Análisis Económico – ICAE-UCM
    2019 – currently
    Web design consulting and Social Networks management.
  • Digital project consulting for ww.eduadvisor.es
    2015 – 2018
    Advice on the design, development, and management of the project.
  • Collaborations
    2013 – currently
    I have led and collaborated in various projects of Strategic Planning, Digital Marketing Management, Digital Project Management and Business Consulting, among others.

Activity in the Business Environment

  • Marketing & Communication Director – Indespre
    2008 – 2013
    • Definition of Strategy and Marketing Plan and Digital Marketing Plan.
    • Measurement of results and redefinition of actions based on strategy vs results.
    • Programming and control of campaign execution:
      • Relational marketing, email marketing, communication in the media and sectorial events, postal mailing, advertising in networks and search engines: Google and Facebook, among others.
    • Negotiation, contracting, and control of suppliers:
      • BBDD, art, web development, CMS (Moodle, WordPress, WooCommerce, among others), hosting, domains, and other technological tools.
    • Priority clients.
      Coordination of applications for subsidies to sectoral training.
      Coordination of Internships in collaborating companies.
  • Project Management – Indespre
    2006 – 2013
    • Adaptation to eLearning of the company’s training offer
      • Selection and start-up of an online education platform.
      • Team selection: content providers and teachers.
      • Digitization and enrichment of content. From the selection of suppliers to the design of a content development procedure.
      • Design and implementation of the Tutoring System.
    • Expansion of the course portfolio
      • Design, validation and launch of new courses.
    • Advertising and promotion of the modernization and expansion of the offer.
      • Launch to portfolio clients (companies and private students)
      • Advertising campaigns to attract new customers.
    • Control of the complete cycle of course delivery
      • Follow-up of execution, measurement of results (completion ratio), measurement of customer satisfaction (company/student), and continuous improvement of contents and procedures.
  • Quality Manager for ISO 9001 – Indespre
    2011 – 2013
    • Implementation, Certification and Maintenance of the Quality Management System (QMS) in the different functional areas: Direction, Management, Marketing, Operations, Finance, Logistics.
    • Coordination between the company and the certifying entity for certification and maintenance audits.
  • Additional Experience
    • Reservation Management Team Coordination for Hertz (2015 – 2017)
      • Team management.
      • Training and evaluation of agents
      • Detection of incidents, the definition of corrective actions and analysis of results.
      • Design, preparation, and analysis of reports. KPIs evaluation.
      • Implementation of new tools and change management.
    • Logistics Manager (Servalia 2006-2008)
      • Negotiation with suppliers.
      • Necessities analysis.
      • Management of purchases and suppliers.
      • Shipment management.
      • Analysis and control of processes.
      • Design and implementation of a supplier billing control system.
      • Design and implementation of an inventory control system.
      • Design and implementation of a Just-in-Time ordering system.

Web page in Universidad Complutense de Madrid